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Tender Details
- Country: Canada
- Summary: Tv Media Buying Services for Unhcr Privcate Sector Partnerships in Canada
- CAT Ref No: 108263978
- Deadline: 31 Oct 2024
- Competition: ICB
- Financier: United Nations High Commissioner for Refugees (UNHCR)
- Purchaser Ownership: Public
- Tender Value: Refer Document
- Notice Type: Tender
- Document Ref. No.: RFP-24-028-CANADA-PSP
- Purchaser's Detail :
- Description :
- PSP Canada is looking for the establishment of Frame Agreement with a TV media buying agency to support in the purchase of media across stations in Canada, to: Air spots which procure for UNHCR regular and one-time gift donors at a positive ROI (return on investment); Maximize cost efficiencies (cost per spot and cost-per-thousand) and deliver converted response at the lowest possible cost; Develop test matrices (time-length, ask amount, response mechanism) to optimize the performance of the program; Recommend a media spend plan that helps us grow a set of core stations through thoughtful station testing.The agency's goal is to develop, implement, execute, test, and optimize the most effective media-buying strategy to achieve the greatest possible impact for a given fundraising budget.Overall PSP Canada expects from the company to deliver on or exceed annual budget goals whilst maximizing ROI.The Frame Agreement will be signed with the successful bidder(s) for a period of three (3) year with the possibility of further extension for two (2) additional periods of one (1) year each:Phase 1: 1st of January 2025 - 31st of December 2025Phase 2: 1st of January 2026 - 31st of December 202...
- Documents :
Purchaser : UNITED NATIONS HIGH COMMISSIONER FOR REFUGEES (UNHCR)
Canada
[Disclaimer: For Exact Organization/Tendering Authority details, please refer the tender notice.]
Email :galer@unhcr.org
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